Oysho, Year of the Dragon (2024)
Studio
DeviceClient
OyshoMy role
Direction
Got to direct my first gig for Oysho this year—super stoked! We’ve worked with them before at Device, but this time it was all about adding a fresh twist to the new collection and wrapping it up in a cool 30-second video for the New Year.
characters
The presence of the dragon became the soul of our story, blending myth with our character's vibe.
Original sketches by Eudald Salarich
Technical approach
We gave a new twist to the energy, power, and simplicity of our approach. We pushed these elements even further for a bigger impact.
After planning out how everything would unfold, we focused on making the switches between scenes smooth and meaningful. Our goal was to make these transitions clear and interesting, making sure they helped tell the story. To do this, we used illustrated vfx that mixed a sense of speed with a spark of energy, keeping the spotlight on our main character and guiding the audience's attention.
Rough animation by Bujor StefanescuRough animation by Fernando Abaca
Credits
ProductionBOL
Production AssistantAnna Aguilera
Storyboard
Ester Dus
Clean upJuli Caluciatti + Karla Cuba+ Daniel Soms
Music & Sound DesignFacundo Capece
Direction
Device
Creative DirectorPol Solà
AnimaticLeo Campasso
Lead AnimationFernando Abaca + Bujor Stefanescu
Executive ProductionMarcello Buselli
DirectorEster Dus
Art DirectorEudald Salarich
Additional IllustrationMarc Stuart
CompositingEster Dus
Direction
Brands-to-life
Motion design
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©2024